Steve Edge Design
 
 

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I could be dropped from a helicopter in Russia or taken on a donkey through a jungle but I know that when I arrive at the riverbank, a Hardy fishing rod’s not going to let me down…

That feeling comes from the history of the Hardy family, the reputation of people who use the rod and my own experience. A great brand brings all those elements together.

 

Brand Identity & Strategy

The most important thing for any brand is to be remembered. If people think of you when they’re deciding what to buy, there’s a chance they’ll spend their money on your product or service.

 

Nobody can control people’s thoughts but we can create a strong brand identity, perhaps as part of a brand strategy, to influence how they think about your brand.

 

Our approach involves tapping into your company’s DNA, finding the treasure that nobody else has got and using it to create branding that sticks in people's minds.

 

We know about the science of design. We know about juxtaposition of photography and typography. And we know that the key to a successful brand is a great story.

 

Are you sitting comfortably? Then we’ll begin.

Brand Identity & Strategy Portfolio Work