Lateralism is a movement of lateralists: people who think creatively and from different perspectives. What lateral means, in short, is sideways. What it means for us is a new view - an innovative way of thinking and challenging what is normally just accepted. It's sidestepping the obvious and challenging assumptions. It's fresh, reinvigorating, exciting. The term lateral is the very foundation of Steve Edge Design. It's our philosophy and underlies every idea and project that we huddle over in our studio. It's our movement.